Traditional
marketing efforts are often hard to measure. A print
ad here, a radio commercial there and maybe a billboard
along the highway and the budget is already gone.
How do you know if it made an impact? How do you measure
your return on 
investment
(ROI)?
Online
marketing, also know as electronic or "e"
marketing, has built in metrics. Whether we're measuring
the number of visitors to your website or using click
track reports with your eNewsletter, Hummingbird
Media Group, LLC can provide you with data
to support the success of your marketing campaigns.
eNewsletters
Use
eNewsletters to stay in touch with customers, build
a bigger customer base and reach out to new customers.
A 2005 Direct Marketing Association report projects
a compounded annual sales growth rate of 14.9% using
email driven marketing.
Capturing
the audience's attention is not easy in our media
saturated society. Email marketing has been a good
tool in the past, but eNewsletters are more effective
and are quickly becoming the norm. Research shows
readers spend only 15-20 seconds on each email they
receive, but a Neilson Norman Group reports that eNewsletter
readers triple that time period spending 51 seconds
engaged with your message with 19% of them reading
it all the way through. Where else can you capture
nearly a minute of your audience's time?
Search Engine
Optimization
