Who We Are

Hummingbird Media Group, LLC is a small firm that packs a big punch!

Originally founded by a television media executive and a local politician looking to fill a void in the Tampa Bay area's media market, Hummingbird Media Group, LLC has evolved into a conglomerate of local small business partners who specialize in various media services.

Sometimes referred to as a boutique marketing firm, Hummingbird Media Group, LLC serves the needs of small businesses, non-profits and political candidates. We proudly fill a void in the Tampa Bay area's marketing industry. We serve businesses too busy to do their own marketing, but not yet large enough to staff a public relations department.

Rather than trying to be everything to everyone, Hummingbird Media Group, LLC partners with the best in the business to provide services to clients in a professional and timely manner. Hummingbird Media Group, LLC offers clients one-stop shopping and personalized services without sacrificing quality or specialized knowledge.

With unlimited enthusiasm and boundless energy, Hummingbird Media Group, LLC integrates traditional marketing with innovative technologies to deliver results.

Hummingbird Media Group, LLC is small, but powerful and very unique.

Founding Partners

Julie Booth and Mary Russell founded Hummingbird Media Group, LLC in late 2007. Booth, who helped develop and launch Bay News 9's "On Demand" channel, wanted to focus on small businesses. "Many small businesses have no online presence. They're missing a huge marketing opportunity and Hummingbird Media Group, LLC can help them tap into that market," said Booth, former managing partner.

"Julie was a driving force behind the Hummingbird Media Group, LLC concept," says Russell. "I look forward to working with her on future projects. She is an excellent freelance writer and consummate professional."

Mary Russell, former creative director for Hummingbird Media Group, LLC now manages the business.

"Managing the business gives me the opportunity to apply my creative side in a whole new way. While I will miss the hands-on aspect of graphic design, I'm sure I'll still get my hands dirty from time to time."

Russell is a former school teacher and 35 year Pinellas County resident. A history buff and environmental enthusiast, Russell knows Pinellas County inside and out.

"I've been here my entire life. I love the area and I'm proud to be a life-long resident."

Russell has worked on local, state and federal political campaigns including her own. Russell served on the Pinellas County School Board from 2002-2006.

"I can offer my clients the benefit of lessons learned on the front line," says Russell who's spent a decade in the Navy Reserve and four years on one of the most controversial school boards in the state.

"A lot of media professionals can talk about what they think a candidate should and shouldn't do. Not many can say they've been there. ... Media theory is one thing, day to day practice is another," says Russell who is working on her Master's degree in Journalism at USF, St. Petersburg.

Before working in education, Russell was a graphic artist and small business owner. Clients included many local restaurants, T-shirt shops and the Mahaffey Theater.

About the Hummingbird

Seemingly fragile, the hummingbird is one of the most ferocious animals in the animal kingdom. Described as durable, feisty and territorial, hummingbirds will defend their space when threatened. Airborne battles are their specialty.

Known for their endless energy and unlimited capacity for joy, hummingbirds are very small birds with high metabolisms. Feeding almost constantly, hummingbirds can consume up to 50% of their weight in sugar water or nectar each day.

Hummingbirds can fly in all directions like a helecoptor and their wings flap on average 50 times per second, but can flap up to 200 times per second. Naturally this action is a blur to the human eye. The flapping creates a buzz or a humm that can be heard yards away.

The hummingbird is an extraordinary creature that captures the imagination of all who view them. Hummingbird myths are told by Native Americans and other indigenous Indians. They can be found carved in Totem Poles and other ceremonial artifacts. They are used as good luck charms and elicit stories of mythical powers.

One Mayan legend tells a story of the hummingbird being created from small scraps of leftover feathers used to create larger birds. The Creator, pleased with the creation called upon other creatures to wed the new hummingbirds in a lavish ceremony. A Navajo legend says the hummingbird has seen beyond the blue sky to reveal nothing exists beyond what we see. Hopi, Zuni and Pueblo legends tell of the kind and generous spirit of the hummingbird, which when called upon can bring rain during droughts and food during famines. Hummingbirds are also said to be couriers. Gifts of love are sent to the Great Mother who lives beneath the Earth using hummingbirds. One Indian tale describes the hummingbird as the sun itself dancing upon the Earth to win the heart of the moon.

Modern day Christians also marvel at the hummingbird, often citing it as “scientific proof” evolution is not an all inclusive theory. Because the hummingbird seemingly defies all laws of physics, some Christians theorize the aerodynamic marvel cannot be replicated without God’s hand.

Scientists say hummingbird fossils date back 30 million years. In fact, some scientists believe some flower species have changed over time due the hummingbird’s unique feeding methods. The symbiotic relationship between the bird and the flower is "proof" that co-evolution exists. Scientists use the the term to describe the process as a simultaneous evolution of species.

Here is a beautiful story about the origin of the hummingbird: http://irisarian.dynip.com/birds/MayanHummers.htm

Read about the “marvels of micro-engineering” on The National Geographic’s website: http://ngm.nationalgeographic.com/ngm/0701/feature4/index.html

 

Hummingbird Media Group, LLC
8298 139th Lane
Seminole, FL 33776
727-542-1425
E-mail: info@HummingbirdMediaGroup.com